CE
Content Engineby EZtransition
Jackson Consulting
Chapter 2 · Build

Your Roadmap

2 stages building in parallel · 1 waiting on you

Build Points
1,240BP
◆ Pathfinder
RANK 2 / 5
Next unlock: Navigator + Content Calendar83%
260 BP to go · +150 BP waiting below
CH 1 ✓
Foundation
CH 2
Build
CH 3 🔒
Launch
CH 4 🔒
Grow
Needs you

Approve your Brand Voice sample

Voice is paused until you sign off. Three sample posts are ready — tell us “sounds like me” or what to change.

⏱ WAITING 3 DAYS ~5 MIN

Stages

5 STAGES · 1 SHIPPED
Stage 1

Brand Brief

Positioning, audience, offers.

SHIPPED
RUNNING IN PARALLEL
Stage 2A

Website

● Building

Homepage + services pages in design. On track.

64%ETA OCT 18
Stage 2B

Brand Voice

⚠ Waiting on you

Samples delivered. We can’t continue until you approve.

40%STALLED · 3 DAYS
Stage 3

Content Calendar

🔒 Locked
UNLOCKS AT 1,500 BP · NAVIGATOR
Stage 4

Publishing

🔒 Locked
UNLOCKS WHEN CHAPTER 2 SHIPS

Shipped

RECENT WINS
+200
Brand Brief shipped

Your positioning doc is live and feeding every stage.

+90
Website sitemap approved

7 pages locked in. Design is underway.