Content Engineby EZtransition

Chapter 2 of 4 · Building

Your Roadmap

Jackson Consulting

Build Points

1,240BP

★ Builder II

260 BP to Operator1,500

Waiting on you

Approve your 3 voice samples so we can keep building.

Blog Templates is paused until you pick a voice. Everything else keeps moving.

⏱ Stalled 2 days ~4 min Unblocks 1 stage

Chapters

1 / 4 SHIPPED

SHIPPED

Foundation

Brand kit · audience · offers

✓Brand voice profile

✓Ideal client map — 3 personas

✓Topic pillars locked

Building

3 stages running in parallel

Building 1 waiting on you

Parallel stages

Building Article Pipeline 8 of 13 drafts

62%

Building Social Calendar Oct–Nov slots

40%

Waiting on you Blog Templates Needs voice sample approval to continue

25%

Launch

Publish · distribute · measure

🔒

Compound

Repurpose · scale · authority

🔒

Unlocks

BP-GATED

✦

LinkedIn CarouselsUnlocked at 1,000 BP

✓Open

🔒

Short-Form Video ClipsOperator rank

1,500BP

🔒

Weekly NewsletterArchitect rank

2,500BP

Shipped Notes

LATEST

OCT
03

SHIPPEDArticle #8: "Why Ops Audits Fail"

Drafted, edited, queued for your review.

+80 BP

OCT
01

SHIPPEDLinkedIn Carousels unlocked

You crossed 1,000 BP. First 4 carousels in production.

RANK UP · Builder II

SEP
27

SHIPPEDChapter 1: Foundation complete

Brand voice, personas and topic pillars signed off.

+300 BP